Sunday, September 16, 2007
The whole world has changed
I was in a meeting tonight and we ventured off on the “effective power” of commercials. Wow! A simple model of sender to receiver can be highly effective.
As we were conversing over the various commercials, someone “wise” in the group said “The whole world has changed.” And if you stop and think about it – the world has changed dramatically. I never imagined that we would be watching an ad on television encouraging men to (pardon my frankness) enlarge their penises.
What sparked our lively discussion was that I mentioned I had to blog about our “Media Effects” class and I was going to use the commercials I saw while I was watching my favorite program, “Saving Grace.” The commercial that astonished me the most was for lubricant… yes I did say lubricant and I don’t mean Penzoil or any other kind of motor oil.
Now don’t jump to conclusion and think I was watching the Playboy channel. “Saving Grace” is on TNT, yet it does have some very racy scenes in it; however, the commercials were astonishing.
If I wasn’t so sure of my emotional and physical health, I could have been talked into having a depression issue or "restless leg syndrome."
Everyone in my group agreed that commercials have become more progressive and effective. Nowadays the most influential commercials are the ones for prescription drugs. If a man is a little stressed out at work and has problems performing, well once he watches TV he’s convinced he needs Viagra.
And if a woman is a little too stressed out at work and feels incredibly tired and moody, well the TV is definitely going to convince her that she needs an anti-depressant.
This week I realized that “media effects” is not only in the news, on the radio or in a documentary or movie; it’s highly effective in commercials too.
¶ posted by Anonymous at 12:46 AM •
As we were conversing over the various commercials, someone “wise” in the group said “The whole world has changed.” And if you stop and think about it – the world has changed dramatically. I never imagined that we would be watching an ad on television encouraging men to (pardon my frankness) enlarge their penises.
What sparked our lively discussion was that I mentioned I had to blog about our “Media Effects” class and I was going to use the commercials I saw while I was watching my favorite program, “Saving Grace.” The commercial that astonished me the most was for lubricant… yes I did say lubricant and I don’t mean Penzoil or any other kind of motor oil.
Now don’t jump to conclusion and think I was watching the Playboy channel. “Saving Grace” is on TNT, yet it does have some very racy scenes in it; however, the commercials were astonishing.
If I wasn’t so sure of my emotional and physical health, I could have been talked into having a depression issue or "restless leg syndrome."
Everyone in my group agreed that commercials have become more progressive and effective. Nowadays the most influential commercials are the ones for prescription drugs. If a man is a little stressed out at work and has problems performing, well once he watches TV he’s convinced he needs Viagra.
And if a woman is a little too stressed out at work and feels incredibly tired and moody, well the TV is definitely going to convince her that she needs an anti-depressant.
This week I realized that “media effects” is not only in the news, on the radio or in a documentary or movie; it’s highly effective in commercials too.
¶ posted by Anonymous at 12:46 AM •