Sunday, September 23, 2007
  BTW TXT Z A CRZ
I was having lunch with a friend the other day and witnessed a "prime" situation of media effects (it was like watching a commercial in the making).

Two high school kids (a boy and a girl - about sixteen years old) were seated at a table next to ours. Once they ordered their meal, they both picked up their cell phone and started texting their friends. Now I don't normally ease drop, but the scenario was irresistible.

It was fascinating to watch them interact with one another as they were texting. BUT what was incredibly amazing is the girl was texting three different friends at the same time and holding ground with her boyfriend's conservation.

I immediately thought of the AT&T commercial where all the family members are in the living room texting (even grandma). Here I'm sitting thinking about all the social theory models this situation encompasses: The cultivation theory (we shape our world according to what we heavily view) and the observational theory (watching and learning). I couldn't help walk away from lunch and start texting my friends... BTW U wnt blv wht I wtnssd.
 
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This blog is a companion piece to CCJN4394:Media Effects taught by Dr. J. Richard Stevens at Southern Methodist University.

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