Radiohead: Media Geniuses Some of you may know about the band Radiohead's newest ploy to a) target the already-hurting record industry and b) promote their new album.

Radiohead's new album, In Rainbows, was originally not going to be released until 2008...or so we thought.

On Monday, Radiohead announced via their website that the new album was complete and would be released in a mere ten days. Shocker #1 was not only the new album, but the manner in which the band went about announcing it. Traditional album releases are announced on a much more widespread basis - MTV, Rolling Stone, Pitchfork, NME are often the first to know.

That's not all though... The album is available solely through digital release for the time being, meaning that no CDs will go to press until at least December, according to the band.

Best of all, the digital download of the new album (available October 10th) is "free." Yes, entirely free. When checking out to get your download code, you can pay as much or as little as you'd like for the album.

Now that's revolutionary media.  ¶ posted by L.O. Ratliff at 9:08 PM •