Sunday, September 23, 2007
  The Commerical Game
So I was watching the NY Giants vs. Washington Redskins game with my boyfriend's younger brother, Adie, and his girlfriend, Paige. When some commericals come on...and not five seconds into the commerical, both started yelling as loud and as fast as the could the name of the product or service being advertised. Apparently, this game they had made up, made watching commericals more fun.

But what I later found/ figured out from both Paige and Adie was that the way the were remembering the commericals was through Bandura's "social cognitive theory and modeling." I was fascinated by how they were retaining this information and how quick they were to identify the commerical. According to Paige, its easier if you 'play the jingle' in your head after the commerical is done for awhile or if you tie it to something in your memory, because if not, " then you don't get bragging rights."
 
Comments:
Interesting. I hadn't thought about living room gaming as modeling, but it certainly is.

Now if only drinking games could be used to learn good skills ... :-)
 
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This blog is a companion piece to CCJN4394:Media Effects taught by Dr. J. Richard Stevens at Southern Methodist University.

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